marketing

Hellooo there! Samantha here, representing Group 7 (Shandy, Jing Yi, Jeslyn & Mary). Here’s a brief recap of our project for those of you who missed it 🙂

G2 – Group 9 – Foodpanda

Nov 24, 2017

COMM346

foodpanda, marketing, Social Media Strategies

Hi everyone, just sharing with you a quick run-through of our group’s report for our chosen client, Foodpanda! 🙂 Introduction Founded in Singapore in 2012, Foodpanda was the first of its kind to enter the food delivery market. With competitors entering the market in subsequent years, Foodpanda has always utilised an agile social media…

Digital Marketing Specialist, Will Carnwath visited COMM346

Nov 10, 2017

COMM346, News

#B-2-B, #Brunswick, #BrunswickSingapore, #Carnwath, #demiseofhumanbylines, #demiseoforganic, #digitalmarketing, #MarketingCommunication, #SocialMediaStrategies, #WillCarnwath, COMM346, marketing

Will Carnwath lectured for COMM346, illustrating new pressures and extended responsibilities of corporations with regards to digital innovations and changing trends in marketing communications. In the lecture he shared new trends, specifically, perishable content, visual content dominance, changing editorial algorithms, the demise of the traditional human bylines, and social business initiatives in the B-to-B sector.…

OH CHA CHA (G1 – Group 7)

G2 – Group 9 – Foodpanda

Digital Marketing Specialist, Will Carnwath visited COMM346