#zappossocialmedialeader

G2, Group 2 – Zappos

Mar 23, 2016

COMM346, Group Assignment

#ilovezappos, #Instagram, #myZapposTee, #RaiseYourHandIfYouWanaBeAZapponian, #SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, #theZapposlife, #writtenbyzappos, #zappos, #zappossocialmedialeader, Facebook, groupproject, Twitter

Research Question: How has Zappos’ corporate culture driven its social media efforts in building a brand community? Introduction Zappos.com Inc. (Zappos), is an online shoe and clothing retailer known for its commitment to providing incredible customer service to create an extremely loyal customer base (Roggio, 2011). Customer satisfaction begins with a business’ employees, for a…