KFC IS LISTENING

Abstract According to the National Restaurant Association, the growth of the restaurant industry has tremendous growth potential and just in 2014 alone, the restaurant-industry sales are projected to total $683.4 billion from the previous $586.7. Restaurants are an essential part of people’s life with 9 out of 10 consumers stating that they enjoy going toContinue reading “KFC IS LISTENING”

Zalora (G2 Individual Project)

Introduction Maybe some of you may have heard of Zalora, or even are loyal customers to them. Zalora is an online fashion retailer in Asia-Pacific region, including Singapore. Basically, we are able to shop and purchase fashion items from Zalora online and have them delivered to us. Zalora has seen a rapid growth, as muchContinue reading “Zalora (G2 Individual Project)”

G2 – Instagram (MDS, LB, and Osmose)

Research Question: How Can Osmose Leverage on Instagram’s Strengths to Improve its Level of Customer Engagement on Instagram so as to Successfully Compete With the Other Online Fashion Retailers in Singapore? Brief Information on Companies Analysed MDS, Love, Bonito (LB), and Osmose are online fashion retailers offering apparels that balance both style and affordability toContinue reading “G2 – Instagram (MDS, LB, and Osmose)”