Malaysian Airlines Berhad: Social Media Research Report

Hi everyone, my name is De Zhong and my research report is on Malaysia Airlines Berhad! Dang dang dang! That’s right, the airline carrier which unfortunately got thrown into the spotlight after 2 of its planes met with unfortunate incidents. Well, it has been a trying time for MAS (I’m gonna call it that fromContinue reading “Malaysian Airlines Berhad: Social Media Research Report”

G2 Individual Project – Rebecca Minkoff

Rebecca Minkoff is a premium global lifestyle brand founded by Rebecca Minkoff and Uri Minkoff in 2005 (Rebecca Minkoff, 2016). The brand, based in New York, carries a wide range of accessible luxury bags, accessories, jewelry, footwear and apparel. However, their core business is bags. They have three domestic retail stores and two international retail storesContinue reading “G2 Individual Project – Rebecca Minkoff”

G2 Individual Report – Mid-priced Car Brands

[Ong Yu Jun, G2] Introduction My project research focuses on the benefits Instagram brings to businesses that have products that are not as visually appealing as competitors. For the purposes of analysis and scoping, this research will focus on the automobile industry, and in particular household brands Honda, Toyota and Nissan. Research Question This researchContinue reading “G2 Individual Report – Mid-priced Car Brands”