#SMUSOCIALMEDIASINGAPORE

Rebecca Minkoff is a premium global lifestyle brand founded by Rebecca Minkoff and Uri Minkoff in 2005 (Rebecca Minkoff, 2016). The brand, based in New York, carries a wide range of accessible luxury bags, accessories, jewelry, footwear and apparel. However, their core business is bags. They have three domestic retail stores and two international retail stores…

G2 Individual Report – Mid-priced Car Brands

Apr 13, 2016

COMM346

#honda, #individualproject, #Instagram, #nissn, #SMUSOCIALMEDIASINGAPORE, #toyota

G2 Individual Report – Mid-priced Car Brands

[Ong Yu Jun, G2] Introduction My project research focuses on the benefits Instagram brings to businesses that have products that are not as visually appealing as competitors. For the purposes of analysis and scoping, this research will focus on the automobile industry, and in particular household brands Honda, Toyota and Nissan. Research Question This research…

Alex and Ani (By Amira Liyana, G1)

Apr 12, 2016

COMM346

#individualproject, #Instagram, #SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, AlexandAni, Facebook, YouTube

Alex and Ani (A&A), founded in 2004 by Carolyn Rafaelian, was built around her core beliefs in positive energy, symbolism and spirituality. It specializes in manufacturing, designing and selling jewellery such as necklaces, rings and their signature expandable bangles. A&A embodies a unique business model that incorporates corporate consciousness in every direction. Believing in the…

G2 Individual Project – Rebecca Minkoff

G2 Individual Report – Mid-priced Car Brands

Alex and Ani (By Amira Liyana, G1)