#socialmedia

Hi guys! Thought I would share one of my favourite campaigns by Cadbury that used social media in a fun and creative way to raise awareness for its Dairy Milk brain in Australia. https://www.youtube.com/watch?v=hlMD7XcCQgo Challenge Cadbury was facing: Chocolate industry was getting increasingly saturated and Cadbury was not doing enough to sell its Dairy Milk brand, which was…

Zalora (G2 Individual Project)

Apr 15, 2016

COMM346, Forum

#Instagram, #rocketinternet, #SMS, #socialmedia, #zalora, #zalorainspire, #zalorasg, #zalorasocialmedia, Facebook, SMU, Twitter

Introduction Maybe some of you may have heard of Zalora, or even are loyal customers to them. Zalora is an online fashion retailer in Asia-Pacific region, including Singapore. Basically, we are able to shop and purchase fashion items from Zalora online and have them delivered to us. Zalora has seen a rapid growth, as much…

G1 Group 7 – The Body Shop

Mar 23, 2016

COMM346, Group Assignment

#enrichnotexploit, #socialmedia, #SocialMediaStrategies, #tbs, #thebodyshop

Hi prof and fellow classmates! My group will be presenting to you our research and social media strategies for The Body Shop. Please have a look at our outline below. Background The Body Shop was founded in 1976. The founder, Dame Anita always ensured that her cosmetic products were not tested on animals and was…

G2 – What Flavour Do You Favour?

Zalora (G2 Individual Project)

G1 Group 7 – The Body Shop