#SocialMediaStrategies

Hi prof and fellow classmates! My group will be presenting to you our research and social media strategies for The Body Shop. Please have a look at our outline below. Background The Body Shop was founded in 1976. The founder, Dame Anita always ensured that her cosmetic products were not tested on animals and was…

G2, Group 2 – Zappos

Mar 23, 2016

COMM346, Group Assignment

#ilovezappos, #Instagram, #myZapposTee, #RaiseYourHandIfYouWanaBeAZapponian, #SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, #theZapposlife, #writtenbyzappos, #zappos, #zappossocialmedialeader, Facebook, groupproject, Twitter

Research Question: How has Zappos’ corporate culture driven its social media efforts in building a brand community? Introduction Zappos.com Inc. (Zappos), is an online shoe and clothing retailer known for its commitment to providing incredible customer service to create an extremely loyal customer base (Roggio, 2011). Customer satisfaction begins with a business’ employees, for a…

G1, Group 4 – BreadTalk Project Summary

Mar 23, 2016

COMM346, Group Assignment

#SocialMediaStrategies, BreadTalk, groupproject

G1 Group 4 – BreadTalk Hi everyone, Our group would like to give you a brief preview of our suggestions for BreadTalk’s social-mediated crisis management strategies. What is BreadTalk? BreadTalk is an established Singaporean bakery known for its innovative and artisanal bread. On top of bread, its stores feature other products such as jam, cakes…

G1 Group 7 – The Body Shop

G2, Group 2 – Zappos

G1, Group 4 – BreadTalk Project Summary