Facebook

#ilovezappos, #Instagram, #myZapposTee, #RaiseYourHandIfYouWanaBeAZapponian, #SMUSOCIALMEDIASINGAPORE, #SocialMediaStrategies, #theZapposlife, #writtenbyzappos, #zappos, #zappossocialmedialeader, Facebook, groupproject, Twitter

Research Question: How has Zappos’ corporate culture driven its social media efforts in building a brand community? Introduction Zappos.com Inc. (Zappos), is an online shoe and clothing retailer known for its commitment to providing incredible customer service to create an extremely loyal customer base (Roggio, 2011). Customer satisfaction begins with a business’ employees, for a…

G1 – Group 9: Bata

Mar 23, 2016

COMM346, Group Assignment

#Bata, #batashoefie, #buyandthrowaway, #Instagram, #Shoes, Facebook, social media

Hey guys, here’s a summary of our research on Singapore’s most well-known shoe company, Bata. If you think that Bata is a local and cheap neighbourhood brand, boy you are so wrong. In fact, Bata is a large, global footwear manufacturer and retailer present in 90 countries and headquartered in Switzerland. So, before you…

G2 – Group 5: The Book Café

Mar 23, 2016

COMM346, Group Assignment

#bookedthatquote, #cafehoppingsg, #freewifi, #Instagram, #peekabook, #readbetweenthelines, #SMUSOCIALMEDIASINGAPORE, #TBCthemecontest, #thebookcafe, #thebookcafesg, #thebooklatte, Facebook

Hi everyone! Our group’s target company will be The Book Café, a quaint little café situated conveniently in the heart of Singapore. It prides itself on its large selection of books that customers are free to browse, while enjoying a nice cup of handcrafted coffee in a relaxing ambience suited for customers to unwind in…

G2, Group 2 – Zappos

G1 – Group 9: Bata

G2 – Group 5: The Book Café